Elma | Warm Flowers in the Morning

In summer, for a garden celebration, people usually choose something light that starts to look wrinkled and shapeless after an hour. There are not many options left besides the same reliable dress from years ago. This one keeps its shape and does not restrict movement.

The one-shoulder neckline exposes the collarbone, and the wrap detail at the waist with gathered elastic gives the silhouette structure without stiffening. The full chiffon skirt with an asymmetrical hem falls softly and moves with every step. It will be perfect for a garden party, a summer celebration, and a vacation trip.

Why women our age come back to it

• Wrap waistband instead of a belt. It sits diagonally on the stomach and visually smooths it.
• One shoulder, calm neckline. The collarbone line is exposed, not the neckline, which many of us prefer.
• Breathable chiffon. The skirt catches air and does not cling to the legs on a hot day.
• Three shades for different occasions. Pink and lavender for day, navy for evening and more formal outings.

Why the price is what it is

We sell directly online, which helps us reduce intermediary costs and offer high quality at a fair price.

We have been in existence for ten years, and the birthday sale is the only time of the year when we lower these prices. When a color sells out this season, it won’t return until next year.