Paloma | Ruffles in a Floral Rhythm

Floral dresses are often either too girly or cut so simply that they completely fail to accentuate the figure. After years of wearing both, it’s clear that the cut matters more than the pattern itself. This dress has a clearly defined waist and a gently falling bottom.

The top is lightly gathered and finished with lace, the sleeves are adorned with soft ruffles, and the layered bottom adds volume without weight. The light, breathable mesh fabric drapes beautifully and withstands warm days well. The black and red pattern is perfect for summer parties, garden gatherings, and quiet evenings in the city.

Why women our age are returning to it

• Waist defined without constriction. The gathering shapes the silhouette and requires no belt or elastic digging into the waist.
• Breathable even in the heat. The mesh fabric allows air to flow, so long summer afternoons are not a problem.
• Ruffles instead of a tight bottom. The layers conceal hips and thighs, and they spread beautifully while walking.
• A pattern that doesn’t get boring after a season. The black with red looks elegant and pairs well with both sandals and black pumps.

Why the price is what it is

We sell directly online, which allows us to reduce intermediary costs and offer high quality at a fair price.

We have been around for ten years, and the birthday sale is the only time of year we lower these prices. Once a color sells out this season, it won’t return for another year.