Serena | Pink for a Special Day

For a daughter’s wedding or your own anniversary, you want to look festive, but not at the cost of six hours of discomfort. Evening dresses are often stiff, heavy, and require special undergarments. This one was designed the other way around.

The gently shaped top provides form without squeezing, and the airy, layered skirt falls softly and allows for free movement. The ruffles add a romantic touch, and the lightweight fabric is breathable even on a long day. It’s perfect for a wedding, family celebration, or formal event.

Why women our age are coming back to it

• Highlights, but doesn’t cling. The top shapes the silhouette, while the skirt skims over the hips and thighs.
• Breathes all day. The lightweight fabric works from ceremony to the last dance.
• Layers instead of stiffness. The skirt moves naturally and doesn’t require a stiff underskirt.
• Shade that suits every complexion. The light pink is warm and gentle, and looks great in photos.

Why the price is what it is

We sell directly online, which allows us to cut out intermediaries and offer high quality at a fair price.

We have been around for ten years, and the birthday sale is the only time of the year we reduce these prices. Once a color sells out this season, it won’t return until next year.